INTEROP EXPO 2014 

Reach Active IT Buyers

For 20 years, IT professionals, business leaders and technology providers have converged at Interop to push the business of technology to new heights. Interop brings together the most qualified technology professionals and business decision-makers together in one place. Whether your goal is selling products, generating leads, or increasing brand awareness - Interop can help you reach your goal.

Exhibit Space in the Expo

Interop offers a wide variety of custom exhibit spaces and turnkey exhibits in high-traffic areas within the Jacob Javits Convention Center. The expo in New York provides a great opportunity to meet face-to-face with key decision makers across all industries, press and analysts and is the most effective place to generate awareness, leads and sales on the East Coast.

Strong Marketing Programs That Scale And Target

Interop delivers the best of both worlds: a platform for reaching a broad based audience and a platform for delving into specific target audiences and presenting them with custom experiences, thought leadership and tailored educational programs. Choose from several programs that range in level of customization to generate demand, capturing qualified leads in specific targets, move buyers along the buying cycle and generate high ROI.

Interop Sponsorship Opportunities and Marketing Programs include:

• Conference & Theme Sponsorships

• Online Advertising

• Conference and Expo Pocket Guide advertising

• Signage in high-traffic areas

• Exclusive sponsorships such as water bottles/water stations, attendee bags, aisle signs and escalator archways

Technology Theme Sponsorships

Be seen as a leader in the IT industry. Tie your brand to a technology theme sponsorship and reach your targeted buyer before, during and after Interop. Technology theme sponsorships provide your company with extensive promotion in association with a specific technology theme throughout the conference and exhibition.

Maximize your visibility, showcase thought leadership and generate demand by sponsoring technology themes that align with your marketing priorities:

Prospectus and Attendee Profile

Be part of IT's most comprehensive conference and expo. Business technology decision makers from every industry and across all sizes of companies attend Interop, actively seeking information to evaluate and purchase products and solutions. No other platform provides the breadth of in-depth education and live demos to prepare business and IT professionals to invest in new technology.

Interop helps business technology product marketers:

• Generate leads from active buyers

• Build your brand and establish your organization as a thought leader

• Network with third party vendors, partners and the channel

• Gain exposure and visibility with press, analysts and potential investors

Reach Active IT Buyers at Interop:*

• 91% influence buying decisions within their organizations

• 88% of attendees have involvement with vendors

• 74% attend Interop to identify new products and new companies

• 72% attend Interop to stay up to date with IT industry trends

Attendee Profile*

Interop New York is the most comprehensive business technology event on the East Coast, bringing the most qualified technology professionals and business decision-makers together in one place.

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